Last Updated: March 3, 2026 

By accessing or using any B Optima Health platform or service, you acknowledge that you have read and understand this Privacy Policy. 

1. Our Role 

B Optima Health LLC ("B Optima Health," "we," "us," or "our") operates multiple healthcare platforms and services: 

PrEP Stop: A care coordination and access platform that facilitates connections between users and independent third-party licensed healthcare providers, community-based organizations, and licensed pharmacies for HIV prevention services (including PrEP and related care). 

PrEP Support Ai: A patient adherence and retention support platform that provides automated SMS-based medication adherence support, educational information, and care coordination assistance for individuals taking PrEP. 

This Privacy Policy applies to all B Optima Health platforms and services (collectively, the "Platform"). 

2. Information We Collect 

A. Information You Provide Directly 

We may collect the following information when you create an account, enroll in services, or otherwise interact with the Platform: 

Name 

Date of birth 

Address 

Email address 

Phone number 

Account credentials 

B. Health-Related Information 

Limited health-related information may be collected only as necessary to facilitate care coordination and adherence support services. This may include: 

Medication names and dosing schedules 

Appointment dates 

Laboratory testing dates 

General adherence-related information (e.g., missed doses, side effects) 

Important: B Optima Health does not store or maintain complete clinical records or medical charts generated by healthcare providers. Clinical records are maintained by the independent healthcare providers who deliver care. 

3. How We Use Information 

We use the information we collect to: 

Operate the Platform: Enable account access, facilitate service delivery, and maintain platform functionality 

Facilitate care coordination: Connect you with healthcare providers, pharmacies, laboratories, and community-based organizations 

Provide adherence support: Deliver automated SMS-based medication adherence support, educational information, reminders, and retention assistance 

Communicate with you: Send appointment reminders, prescription updates, laboratory notifications, adherence support messages, and account alerts 

Improve services: Analyze usage patterns to enhance platform functionality and user experience 

Comply with legal obligations: Meet regulatory, legal, and safety requirements 

We do not use protected health information for advertising or marketing purposes. 

4. Communications 

We may communicate with you via email, phone calls, and SMS (text messages) for transactional and healthcare-related purposes. 

For PrEP Stop services: 

Appointment reminders 

Prescription updates 

Laboratory notifications 

Care coordination communications 

Account alerts 

For PrEP Support Ai services: 

Automated SMS conversations providing medication adherence support 

Educational information about PrEP medications 

Side effect management guidance 

Refill reminders 

Retention support and check-ins 

Responses to your questions about PrEP adherence 

These conversations may be powered by artificial intelligence technology designed to provide helpful, educational responses. PrEP Support Ai does not provide medical advice, diagnoses, or treatment recommendations. 

SMS Consent 

By providing your mobile phone number and affirmatively consenting during account registration, service enrollment, or through the Platform, you agree to receive recurring automated text messages from B Optima Health related to your healthcare services. 

Message frequency may vary based on your service enrollment and activity. Message and data rates may apply. 

You may opt out of SMS communications at any time by replying STOP to any text message. For assistance, reply HELP or contact support@boptimahealth.com. 

Consent to receive SMS messages is not a condition of purchase of any goods or services. 

We do not sell, rent, or share SMS opt-in consent with third parties for marketing purposes. 

5. How We Share Information 

We may share your information in the following circumstances: 

A. With Healthcare Providers 

We share information with independent, licensed healthcare providers to facilitate your care coordination and telehealth services. 

B. With Pharmacies 

We may share prescription-related information with licensed pharmacies to facilitate medication fulfillment. 

C. With Laboratories 

We may share information with laboratories to facilitate HIV and related testing services. 

D. With Service Providers 

We may share information with third-party vendors who perform services on our behalf (e.g., SMS delivery, technology infrastructure, data storage). These service providers are contractually obligated to protect your information. 

E. With Community-Based Organizations 

For PrEP Stop services, we may share information with partnered community-based organizations to facilitate care coordination and patient navigation services. 

F. As Required by Law 

We may disclose information when required by law, court order, subpoena, or government request, or to protect the safety of individuals or the public. 

G. Business Transfers 

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. 

We do not sell your personal information to third parties. 

We do not sell, rent, or share SMS opt-in consent with third parties for marketing purposes. 

6. HIPAA Considerations 

For certain services, B Optima Health acts as a Business Associate under the Health Insurance Portability and Accountability Act (HIPAA) for limited functions such as care coordination and adherence support. 

Healthcare providers, pharmacies, and laboratories are independent entities responsible for their own HIPAA privacy practices. B Optima Health does not control how these independent entities use or disclose your protected health information in the course of providing clinical care. 

When we act as a Business Associate, we maintain appropriate safeguards to protect the privacy and security of protected health information in accordance with HIPAA requirements. 

7. Risks Associated with Electronic Communications 

Email and SMS communications are not encrypted end-to-end by default. While we use commercially reasonable safeguards, electronic communications may be intercepted, accessed, or viewed by unauthorized third parties. 

Health-related information sent via SMS may be stored unencrypted on your mobile device and may be accessible to anyone with access to your device. 

By consenting to receive SMS communications, you acknowledge and accept these risks. 

We use administrative, technical, and physical safeguards designed to protect your information, but we cannot guarantee complete security of electronic communications. 

8. Data Retention 

We retain your information only for as long as necessary to: 

Fulfill the purposes described in this Privacy Policy 

Comply with legal, regulatory, or contractual obligations 

Resolve disputes and enforce our agreements 

When information is no longer needed, we securely delete or anonymize it in accordance with applicable law. 

9. Your Rights 

You have the right to: 

Access your personal information 

Correct inaccurate or incomplete information 

Delete your information (subject to legal or contractual retention requirements) 

Opt out of SMS communications at any time by replying STOP 

Withdraw consent for certain uses of your information 

To exercise these rights, please contact us at support@boptimahealth.com. 

Please note that certain requests (such as deletion) may impact our ability to provide services to you. 

10. Breach Notification 

In the event of a data breach involving your personal information or protected health information, we will notify you and take appropriate remedial steps as required by applicable law, including HIPAA breach notification requirements. 

11. Security 

We maintain administrative, technical, and physical safeguards designed to protect your information against unauthorized access, use, disclosure, alteration, or destruction. These safeguards include: 

Encryption of data in transit and at rest (where technically feasible) 

Access controls and authentication requirements 

Regular security assessments and updates 

Employee training on privacy and security practices 

Contracts with third-party service providers requiring appropriate safeguards 

12. Children's Privacy 

The Platform is intended for individuals 18 years of age or older. We do not knowingly collect personal information from individuals under 18. If we learn that we have collected information from a minor without proper consent, we will delete that information. 

13. Changes to This Privacy Policy 

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. 

We will post the updated Privacy Policy on the Platform with a revised "Last Updated" date. Your continued use of the Platform after any changes constitutes your acceptance of the revised Privacy Policy. 

For material changes, we may provide additional notice (such as via email or prominent notice on the Platform). 

14. Contact Us 

If you have questions about this Privacy Policy or our privacy practices, please contact us: 

Email: support@boptimahealth.com 

Mail: 
B Optima Health LLC 
4215 Wendell Drive SW, Suite I 
Atlanta, GA 30336